Your brand is the embodiment of your Reputation and it should be an essential component of all future promotion and advertising your business or organisation undertakes. A good brand is clear, concise and recognisable – speaking volumes of who you are and what your business stands for.
Brand management is essential for many reasons. It helps create an emotional connection between the customer and the company, and it also helps build customer loyalty and increase customer lifetime value.
Brand management can also help a company to stand out from their competitors and charge a premium price for its products or services.