ASHBORN INDUSTRIES

BUSINESS MERGER AND REBRANDING

After Upper Murray Case Supplies’ factory was destroyed in a fire, the owner of the business was faced with a decision to walk away or rebuild and revitalise this sixty-year old business.

The owner fortunately chose the latter.

Upper Murray Case Supplies undertook an extensive process of merging several branches of the business across Australia (all with different business names) and unifying them under a new corporate brand being “Ashborn Industries”.